With retailers focusing more energy, attention and designated floor space, Athleisure the fastest growing buzz word in fashion looks set to be a permanent fixture in the fashion landscape. City analysts site it as the biggest source of growth for many of the struggling high-street clothing chains as well as many new players in the fashion market.
Athleisure came about as a fashion trend incorporating a more active, healthier, clean living lifestyle aesthetic into the clothing market. It’s about looking as stylish as you possibly can and bringing your healthy lifestyle passion into your daily life. It integrates sports clothing into daily wear by taking clothing designed for workouts and sports activities and placing them in amongst formal work wear, casual attire and glamorous social occasions. Read More